The year 2012 witnessed a number of changes and developments in the field of search engine optimisation. Google has always brought about new changes to its algorithm and this year would not be an exception as well. Moreover, as the internet and tech savvy surfers of today seek information from different devices as well as locations, a regular flow of algorithm updates is quite necessary. Let’s see what the SEO experts in the world have predicted about the search engine optimisation trends of 2013. Read on to make sure that your company doesn’t get lost in the shuffle.
Quality is new SEO
Now, you might be wondering would it be possible for a machine to identify whether an article is good or bad after reading it. Though the answer might be a bit scary but it can. In fact, the different search engines like Google, Yahoo, Bing and etc. are aiming at understanding whether a particular content is actually good in terms of quality. This year, the search engines are expected to improve their capability of judging the value of the content of a website even more. Google, which is one of the most popular search engines, has already become an expert in determining the differentiating factors between a good and a mediocre website.
Do you know what can differentiate your website from that of your competitors? It’s the content that can make you stand out in the crowd. To be the best, you need to make sure that your website has got the most unique, relevant and most importantly, quality content. Now, it might be a bit difficult for your content team to have the correct process in place to create quality content consistently. To make sure that your team is creating quality content on a regular basis, you can crosscheck the entire process by asking yourself the following question:
- Does the process include an editorial check?
- Do you know how a mediocre writer differs from an expert writer?
- Does the content created by your team have any grammatical, spelling or typographical error?
- Are you providing enough substantial insights to the writers?
- Is the content good to be published in magazines?
Social search plays a major role
Social search is expected to affect your website ranking a lot. This year, we might see a balance between the social search and factual influences. It has been predicted that the search engines would consume a huge amount of data about the social presence of the users including geography, friends, interests and influences. Google has already started to create social signals in regards to its search algorithms. Apart from that, Facebook that is one of the most widely used social networking sites has announced its plans to develop a new feature called “Robust Search” utilising their wealth of social data. This is considered to be a strategic asset, which would be impacting the future of searches.
In addition to these two major search engine optimisation trends, SEO is more likely to bring in a bunch of other small changes in the field.
Summary:
This blog reveals few of the strategic search engine optimisation trends of 2013. To perform well in search engine rankings, you need to make sure that the quality of your website’s content is good. However, social search plays a major role as well.