As each one of us, who are associated with the field of online business know how important search engine optimisation is for those businesses. And it is a known fact that in today’s world, when each and everything is highly dependent on the World Wide Web, almost every business has got their website. This, as a result, has increased the competency among the different businesses dealing with the same or at least similar kinds of products and services. Hence, it is not an easy job for each and every business or for that matter the website of those businesses in concern feature in the top search engine results. It requires a proper knowledge of the same as well as expertise on the different techniques, which help one achieving and maintaining top ranks in the search results of the different search engines like Google, Bing, Yahoo etc. And the SEO experts are surely blessed with the same.
It is because, they are the people, who not just have sound knowledge about the different techniques, which turns out to be advantageous for this field but have idea about all the latest updates and changes, which takes place in this field from time to time. As for example, the different kinds of analytics and updates rolled out by Google on a regular basis like the Google Panda Update, which was rolled out by Google in the month of February of the year 2011 and the Google Penguin Update, which is the latest algorithm announced on 24th April of the present year 2012.
Similarly, in the most recent times, Google has rolled out one of their latest updates in the field of search engine optimisation. This update is related to the Google Adwords. Just during the time of the upcoming elections, a new feature of Adwords has been released by Google. This new feature allows political candidates or even for that matter any and everyone target their individual campaigns through Congressional district.
Given the amount of difficulty involved in pinpointing audiences from the particular districts with the help of municipality or ZIP code as well as the fact that the boundaries of the district change in almost every 10 years, such a capability needs to be welcomed, particularly as all the members of the House are ready for re-election, following the redistricting, which took place post census operations of the year 2010. Such a feature is created by Google in partnership with Azavea, who provided them with the data to search the different Congressional districts.
As per the blog post, which shows the comment of Charles Scrase, one of the members of the politics and elections team of Google, the company has dedicated substantial resources so as to court political campaigns. To quote him, “We’ve built a sizeable team that is working around the clock to help all candidates get the most from their online advertising efforts.”
Though it’s been long that AdWords has become one of the mainstays in the different state-wide as well as national campaigns, this newly included feature is expected to allow Google play a much more important role in the different Congressional races.
Summary: One of the recent changes in the field of search engine optimisation, Google has added a new feature to the AdWords, which allows people to target their individual campaigns through Congressional district.
